Soft by Nature. Smart by Design. This is comfort, redefined.
From sunrise giggles to midnight cuddles, we are on a mission to wrap every bub in cloud-soft comfort so parents can breathe easier, laugh louder, and savour more of the good stuff.
Comfort. Redefined.
We began in 2019 with one mission: to give new parents a safe, cloud-soft place to rest their baby. Our award-winning Cushii Lounger quickly became a household name for comfort, trusted by thousands of families earning thousands of five-star reviews and the trust of parents who value comfort and style.
But we didn’t stop there. Parents kept asking: “When can we have that same softness in clothing?”
Now, with Cushii Essentials, you can.
Comfort-first innovation.
Cushii Essentials is the natural next chapter in our story - a collection of ultra-soft, sustainable, functional baby essentials designed with the same obsessive attention to comfort as our loungers.
At the heart of it all is our signature Cushii SOFTLUXE fabric - breathable, temperature-regulating, buttery-soft, and hypoallergenic. We spent 3 years developing a unique fabric blend designed for unmatched softness perfect for sensitive skin, that keeps your little one cosy without overheating from playtime to naptime.
Babies are capable of so much more than we think. They can wriggle, babble, explore, and grow—all while feeling safe and comfortable. Our I CAN in Cushii campaign celebrates these everyday triumphs, capturing candid moments of little ones discovering the world around them.
When they’re in their Cushii essentials, they can do it all—because comfort isn’t just what they wear, it’s how they live.
Our Pillars of Comfort
Thoughtfully designed, irresistibly soft. Every piece is crafted with SOFTLUXE™ for that hug-like, second-skin feel.
Easy-on, easy-off silhouettes mean quick nappy changes, less fuss, and more smiles.
Made with certified materials, in ethical facilities - planet-friendly and built to last.
Our Promise.
We don’t chase trends - we redefine comfort. From first snuggles in the Cushii Lounger to first steps in Cushii Essentials, our mission is simple: comfort first, always.
